UFC Octagon Nation Tour

UFC Octagon Nation Tour

The UFC Octagon Nation Tour brought the ultimate fighting experience to fans in the form of a custom, 53-foot semi-truck. Our team oversaw the mobile activation, which included merchandise, autograph sessions, photo booth, video game station and the Fight Card Challenge that used RFID wristbands to create unique experiences for each fan. The activation saw 980,385 visits at 126 stops nationwide.

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