Atlas Obscura Rogue Routes
An innovative branded content series amplifying two rogue clients.
The Solution
From extraordinary destinations around the country, including Pikes Peak International Raceway outside Colorado Springs, CO, we brought together the likes of legendary action sports host Selema Masekela, world champion mountain biker Kate Courtney, skateboarding icon Eric Koston and record-setting skydiver Miles Daisher.
Making up the ‘Sport Mode’ panel, they shared stories of courage and perseverance, highlighting their personal ‘rogue mentalities,’ that led them to the top of their respective sports. To amplify the broadcast, a team of influencers enjoyed behind-the-scenes access to share the experience with their followers.
While creating an engaging branded content series was the objective, the top priority was the health and safety of everyone involved. Led by a risk management and COVID safety expert, we adhered to all recommended guidelines and protocols for a successful series.
The Challenge
In a time when large-scale, in-person events were not feasible, we joined Atlas Obscura and Nissan to produce a branded content video series. With the goal of showcasing the new Nissan Rogue’s wide-ranging modes — Auto, Sport, Eco, Off-Road and Snow — while appealing to Atlas Obscura’s travel-minded audience, Rogue Routes was born. We displayed our nimbleness and versatility producing and directing the shows, curating an array of speakers and talent, overseeing a unique influencer lineup, and finally, managing video encoding and streaming to share the finished product.
5 Shows.
5 Locations.
5 Drive Modes.
The Results
The video series curated a truly unique lineup of athletes, artists, musicians and experts in a variety of fields to represent the rogue spirit of Nissan and Atlas Obscura. Available in an on-demand format on Atlas Obscura’s website, each experience lives on to draw inspiration for those charting their own rogue journeys.