Atlas Obscura Rogue Routes
An innovative branded content series amplifying two rogue clients.
In a time when large-scale, in-person events were not feasible, we joined Atlas Obscura and Nissan to produce a branded content video series. With the goal of showcasing the new Nissan Rogue’s wide-ranging modes — Auto, Sport, Eco, Off-Road and Snow — while appealing to Atlas Obscura’s travel-minded audience, Rogue Routes was born. We displayed our nimbleness and versatility producing and directing the five-camera shoots, curating an array of speakers and talent, overseeing a unique influencer lineup, and finally, managing video encoding and streaming to share the finished product.
5 Drive Modes.
The video series curated a truly unique lineup of athletes, artists, musicians and experts in a variety of fields to represent the rogue spirit of Nissan and Atlas Obscura. Available in an on-demand format on Atlas Obscura’s website, each experience lives on to draw inspiration for those charting their own rogue journeys.