Facebook x BookCon
Our team produced and delivered over 40 unique author interviews to Facebook and Instagram for fans around the world to participate and make BookCon come to life.
The Solution
Over 40 authors participated in exclusive interviews set in a custom BookCon studio. We produced and delivered unique live segments to Facebook and Instagram featuring the likes of country music singer Martina McBride, former White House Press Secretary Sean Spicer and ESPN’s NFL Insider Adam Schefter. Each author fielded questions from fans in real time via social media, which we fed through a teleprompter.
The Challenge
There’s always room to grow. Although BookCon is one of the largest publishing conventions in North America, Facebook wanted to reach a larger audience. How do you make a book fair come to life? Leave that to us.
2.6 million views, 21,000 likes, 8,000 comments and 1,900 shares
The Results
While fans attended BookCon in New York City, millions more participated digitally. The interviews generated over 2.6 million views, 21,000 likes, 8,000 comments and 1,900 shares.