ABB FIA Formula E World Championship
We helped transform the streets of Brooklyn into a certified FIA race track as some of the best drivers in the world raced for the checkered flag at the New York City ePrix.
The Solution
Our highly experienced project managers oversee a team of over 45 as we manage a number of large-scale logistics including the site build, branding, permitting processes, vendor management and re-imagined Allianz E-Village.
We undertook a comprehensive permitting process as we operated hand-in-hand with the NYPD, NYFD, Homeland Security, Secret Service, Coast Guard and Port Authority.
Additionally, during the 2021 race, our team managed a COVID-compliant bubble for thousands of international drivers, teams and staff members to ensure all COVID-19 protocols were met. This included working closely with Bio-Reference Laboratories who was also contracted by the NFL, NBA and NHL throughout the pandemic.
As fans were welcomed back in 2022, so was Formula E’s immersive fan experience, the Allianz E-Village featuring activations and entertainment for fans of all ages including live music, gaming arenas, kids’ areas and a wide range of food and beverage options.
Video courtesy of Formula E
The Challenge
When the ABB FIA Formula E World Championship makes its lone stateside stop in Brooklyn, NY, Dragonfli Media answers the bell. For the last two seasons, we have been on hand as elite drivers from around the world race for the checkered flag at the New York City ePrix.
Nearly 63 miles of pedal-to-the-medal action.
In a permitting process for the ages, we worked closely with:
- NYPD
- FDNY
- Homeland Security
- Secret Service
- Coast Guard
- Port Authority of New York and New Jersey
- New York Department of Health
- New York City Mayor’s Office
- New York City Economic Development Corporation
- Ports America
- and many others
The Results
Some of the best drivers in the world pushed their limits for over 63 miles, topping 170 miles per hour, as they raced through the streets of Brooklyn.
While this was not our first, or last, time working with the likes of the NYPD and Secret Service or building out a complex event footprint, each project comes with its unique challenges.
Once again our team relied on its years of experience to deliver a stellar product, transforming the streets of Brooklyn into a world-class racetrack for the only internationally-sanctioned motorsports event to ever hit NYC.