Toyota
We manage the ins and outs of the Toyota Dealers Association of Utah’s activations at concerts, sporting events and festivals around the state to generate leads for our longtime partner.
The Solution
Unique and highly-trafficked brand activations are now a hallmark of Toyota’s field marketing campaigns in the Intermountain West. Interacting with our professional, friendly and Spanish-speaking staff members, potential car buyers participate in a Spin to Win game, capture memories in a photo booth, utilize charging stations or just relax in a lounge area. From a Utah Jazz branded car inside Vivint Smart Home Arena to a Tundra forklifted on a shipping container – we make Toyota stand out.
Video courtesy of Toyota
The Challenge
The Toyota Dealers Association of Utah wanted to be part of the community. Greeting potential car buyers at concerts, games and festivals is the easy part. Engaging them in meaningful and authentic ways is where we came in.
In 2019 we activated for 153 days, generating 27,000 leads
The Results
Strategic elements and branded swag result in the end goal: traffic to Toyota activations and ultimately, lead generation and data acquisition. Toyota is now a fixture at events throughout its targeted areas and community members have come to expect a fun and interactive experience.