Thousands of fans descended upon the Southern Utah desert to witness the pinnacle of freeride mountain biking. Athletes showcased their craft, Red Bull focused on the progression and strategy of Rampage and we stayed busy behind the scenes doing what we do best.
We facilitated all production management and race operations at the Utah Motorsports Campus as well as the qualifier rounds in Perris, CA. Weeks leading up to competition day, our team was on-site building ramps, jumps and courses for the world’s best in skate, BMX, scooter, motocross and rallycross to lay it all on the line.
Nearly 40 authors participated in exclusive interviews set in a custom BookCon studio. We produced and delivered unique live segments to Facebook and Instagram featuring the likes of country music singer Martina McBride, former White House Press Secretary Sean Spicer and ESPN’s NFL Insider Adam Schefter. Each author fielded questions from fans in real time via social media, which we fed through a teleprompter.
We developed The North Face Park and Pipe Open Series (PPOS), which supported the athlete pipeline by providing aspiring skiers the opportunity to compete at high-level events alongside top pros. We also assisted The North Face in securing the charter sponsor of U.S. Freeskiing shortly before it was announced freeskiing halfpipe and slopestyle would make their Olympic debut at the 2014 Winter Games in Sochi, Russia.
We teamed up with Utah’s Children’s Justice Centers, and the Attorney General’s office who administers their services, and the SHINE campaign to ensure all of Utah is aware of the available resources while helping to end the stigma around child abuse and uplift survivors.
Our seasoned team of project managers directs a crew of over 40 as well as dozens of vendors while working hand-in-hand with partners, stakeholders, authorities and everyone in between. We oversee and are responsible for all logistics and event operations for the halfpipe and slopestyle competitions as well as the sponsor village and nightly concerts.
We manage the ins and outs of the Toyota Dealers Association of Utah’s activations at concerts, sporting events and festivals around the state to generate leads for our longtime partner. In 2019, we activated for 153 days, generating 27,000 leads.
We created the Lexus LaceUp Running Series, a first-class running race with stops in four key Southern California locations. The LaceUp experience prides itself on not ending at the finish line, providing participants with a post-race meal and beverages, high-quality finisher’s medal, race photos, premium swag, vendor activations and more.
Working closely with CLIF and Protect Our Winters, we produced the first-ever CLIF Studio from the Burton U.S. Open in Vail, CO. Affectionately known as The Snow Party, the CLIF Studio hosted three days of interviews about climate change, produced live to Facebook and Instagram, with athletes, politicians, influencers and activists.
With stops at iconic U.S. destinations including the Indianapolis, Las Vegas, and Texas Motor Speedways, San Diego and New York City, our team has been trusted as the national agency overseeing all aspects leading to event day. Additionally, we optimized the look and feel of each event with signage to maximize the impact of spectator wayfinding, brand exposure and television production quality. Each stop boasts a unique user experience that fits within Red Bull’s global brand standards.
